Are you getting your fair share of back to school ad revenue? This time of year, all over the country, parents and their kids are scrambling to get everything they need to start another school year. And advertisers are doing everything they can to be top-of-mind when that group of shoppers is ready to dig into their wallets and make purchases.
According to Kantar Media, in 2015, $232 million was spent on ads (on all media) targeting the back-to-school crowd. Kantar says the top five advertisers were Target, Kohl’s, Payless Shoes, Old Navy and JC Penney.
