Here’s an update on radio’s largest advertising category. Autodata reports that U.S. light-vehicle sales improved 1.5% year over year to 8.65 million units in the first half of 2016. That’s a record. Sales increased 2.5% to 1.5 million units in Jun 2016.
Sales on a seasonally adjusted annualized rate basis dropped to 16.68 million units in June from 17.46 million units in May 2016 and 17.01 million units in Jun 2015. Sales are expected to improve in the second half of the year. The factors: high employment, stable fuel prices and easy availability of credit. And there are more cars on the road than ever before so that should improve the demand for replacement vehicles.
