The company announced Thursday it intends to offer its affiliates a new format. The “Lite AC” 24-hour format, will be fully hosted and feature a wide range of music from the 70s through today. The satellite-delivered format will launch on Monday, July 11, and feature core artists like Billy Joel, Celine Dion, Chicago, Elton John, Fleetwood Mac, and Hall & Oates, through to artists like Adele, Michael Bublé, and Whitney Houston. Lite AC will be offered on Westwood One’s “Total” platform.
Kirk Stirland, President of Programming at Westwood One, said, “Our affiliates have asked for an alternative to our Adult Contemporary format, which, in keeping with the evolution of AC, is a little more upbeat now. Lite AC will fit a nice slot between our Adult Standards, on the gold side, and our current-based AC and Hot AC formats.”
