Triton Digital has signed a partnership deal with Cyber Communications, a subsidiary of advertising agency Dentsu, which is headquartered in Tokyo. This agreement will allow Triton to bring its online audio advertising exchange, a2x, to Japan. a2x enables programmatic buying of targeted online and mobile audio ad inventory.
CCI will oversee operations as it pertains to the flow of digital audio inventory within Triton’s a2x in Japan. This includes the onboarding and management of online audio inventory from local radio broadcasters, on-demand music services, and podcasters. CCI will also manage the onboarding and support of buying clients, including local agencies, advertisers, marketers, and trading desks.