That’s probably not news to you if you’re a sales manager putting the hours in at your station or cluster. SalesFuel released its 7th annual “State of Media Sales” survey Tuesday which was conducted in January and February and included 1,078 media sales managers, executive managers, and sales representatives about their perceptions of the sales industry. One-hundred-and-twenty-seven of the respondents were from the radio industry. Here’s what the survey turned up…
- 54% of reps and 58% of mangers say it’s becoming harder to meet corporate expectations.
- The ramped up pressure is taking its toll on both management and their employees. 41% of media sales managers say it is getting harder to motivate their sales staff. Likewise, 3 in 10 media sales reps ALSO say it’s getting harder for them to get/stay motivated.
- Respondents expect digital revenue to account for an average of nearly 23% of total sales revenue by the end of 2016. Newspaper sales managers forecast the highest digital share at 33%.
For more information about SalesFuel visit www.salesfuel.com. The company even produced a White Paper called “Ten Ways Media Sales Managers Are Preventing Sales.“
