Is Pandora Stealing Your Revenue?


The folks at the Research Director are hosting a webinar Thursday at 1 p.m. Eastern called “Radio and Pureplays: Keeping the Ad Dollars That Belong to Us.” The company says Internet pureplays are stealing a portion of radio’s ad dollars and more and more advertising money is being spent on digital. “The radio industry needs to play both offense and defense.” The free 30-minute webinar is aimed at helping radio salespeople take advantage of data that supports radio’s cause.

Included in the webinar will be a discussion on radio’s consistency and ROI, the current state of pureplays in comparison to radio, reasons why advertisers currently spending ad dollars on pureplays MUST include radio, and ready-to-use stories to help you get on the buy when competing with pureplays.

Register HERE


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