Adforce.com is a Dublin-based digital advertising network. Adforce.com will bring Triton’s audio advertising exchange, a2x, to European markets. a2x enables programmatic buying of targeted online and mobile audio ad inventory. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates targeting, which helps eliminate waste. The partnership will enable advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading European publishers through a single exchange.
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