There will be three Boot Camps for Programmers at CRS 2016, Feb. 8-10 in Nashville. The three sessions will focus on imaging, prepping, and mastering the music. The three-part series is being sponsored by Benztown and will be held on Tuesday, February 9 in Cumberland Rooms #1 and #2, located on Level 3 in Omni Nashville. Here are more details…
“Programmers Boot Camp Series Part l: Imaging Secrets Revealed” is scheduled for Tuesday, Feb. 9 at 2:00 p.m. – 2:50 p.m. Four of the best imaging copywriters in the business, Rich Witt (Vanilla Gorilla), Cowboy Kyle (WUSY Chattanooga), Jason Garte (The Mix Group), and Jeff Berlin (Greater Media Boston) will discuss how to effectively image your station on a budget. Bob Richards (Emmis Communications) will lead the Q&A discussion. Additionally, the panelists will examine how to write better copy, the best ways to get local listener testimonials to make your imaging shine, and how to effectively communicate with your voice talent to get the best read.
“Programmers Boot Camp Series Part ll: Get Prepped” is scheduled for 3:00 p.m. – 3:50 p.m. on Tuesday, Feb. 9. The discussion will be led by RJ Curtis (All Access). Confirmed panelists are Big D and Bubba (Silverfish Media), Jeff Andrews (Sheet Happens), and Steve Harmon (Bit Board and iHeartMedia’s Paul and Young Ron). Together they will give recommendations on how you can give your air-staff the tools they need to gather relevant content to produce a great on-air product and how to engage an audience on a budget. Panelists will also provide lists of useful websites where “free” content can be gathered and companies who specialize in prep services.
“Programmers Boot Camp Series Part lll: Mastering the Music” is scheduled for 4:00 p.m. – 4:50 p.m. on Tuesday, Feb. 9. The discussion will be led by Beverlee Brannigan (The E.W. Scripps Company). Industry professionals with years of experience in competitive market battles, Lance Houston (PD of the Bull in Boston), Bill Jones (Bill Jones Media Consulting), and B-Dub (KUPL/Alpha) will explain how to effectively schedule music coding and setting up rules to free up time in your busy day.