Nielsen will announce today that it’s working with Facebook to include conversations about TV programs on Facebook in its measurement system. Now called “Social Content Ratings,” the metric will also include TV-related chatter on Twitter. Nielsen has also said Facebook will be incorporated into its new online ratings system for audio when its released this year.
TV executives have complained Nieslen has not kept pave with the conversion to digital by consumers. According to The New York Times, this new service will measure programs on TV and streaming services during the time period a show airs and about programs around the clock.