iHeartMedia Seattle VP of Programming Rich Davis said, “It’s no secret that Seattle is a competitive market and these changes align our brands in a way that capitalizes on each station’s strengths and gives us the best opportunity to win while providing a fresh new experience for our audience.” Here are the changes involving four of iHeart’s seven stations in the Seattle market.
· KBKS 106.1 CHR will become a HOT AC station with the new slogan “More Music, More Variety.” The morning show with Bender and Molly remains in place.
· KUBE 93.3 FM (Rhythmic/CHR) will be changed to a CHR station called POWER 93.3 FM “Seattle’s New Hit Music,” and will kick off playing 10,000 songs commercial free. The morning show will consist of Carla Marie and Anthony, from the Elvis Duran Show.
· KUBE will be moved to 104.9 FM and become a rhythmic format called “Tacoma’s New Home for Hits & Hip Hop.” KUBE 104.9 FM will continue to feature Supa Sam on weekday mornings and Tiffany in afternoon drive.
· Last week, prior to today’s announcement, KYNW’s HOT AC listeners were transitioned to KBKS and it will become ALT 102.9 FM, “Seattle/Tacoma’s Rock Alternative,” playing alternative rock music programming. The ALT station will also welcome back Seattle on-air personality Harms during the afternoon drive.
“We have identified a clear path forward that retains these stations’ core listeners, while also attracting new ones. These programming changes will build on the strengths of each brand and what differentiates them from one another,” said Kent Haehl, Market President, iHeartMedia Seattle. “These changes aren’t traditional format changes; this is a pivot strategy to enable these brands to resonate quickly with both listeners and advertisers.”