Radio syndication firm Key Networks has appointed Jason Wilberding as its president of sales, a newly-created position for the company.
Wilberding will oversee Key Networks’ ad sales team and work directly with Key Networks clients, including Bloomberg Radio, to create new sales opportunities and revenue streams for the company, a spokesperson said in a press release on Tuesday.
“Jason Wilberding brings a wealth of talent, industry knowledge and deep agency relationships to Key Networks and our client partners,” Rob Koblasz, the chief executive officer of Key Networks, said. “This is a huge step forward for Key Networks, and we are excited to welcome him to our executive leadership team.”
“We are pumped to kick off the new year with this incredibly strong addition to the company,” Dennis Green, Key Networks’ chief operating officer, said on Tuesday. “Jason brings tremendous experience, creativity and energy to our operations and service offerings, and we can’t wait to see what 2023 will bring!”
Wilberding brings over three decades of media and marketing sale and leadership experience and joins Key Networks following more than 13 years as Senior Vice President, West Coast Sales for iHeartMedia and Premiere Networks. Before that, he was National Advertising Director for the Tribune Company’s L.A. Times Media Group, where he was also General Manager for the L.A. Times’ BrandX.
Wilberding was previously Vice President and Director of Sales for Interep and was Vice President and Director of Sales for Spanish Broadcasting System. He was also General Sales Manager for Viacom in Los Angeles.
“What attracted me most to Key Networks is the company’s entrepreneurial approach and start-up mindset, paired with the opportunity to work with prestige brand partners like Bloomberg Radio,” Wilberding said. “I’m excited to work with Key Networks’ all-star team of media sales professionals, who are empowered to make quick decisions in this rapidly changing media environment. And away we go!”
