Strategic Radio Solutions, a strategic marketing firm specializing in media, announced the transition of their brand name to Strategic Solutions Research. The company, often referred to as SRS and founded in 1998, specializes in market research to develop winning strategies as well as research and consulting to help in implementation of brand strategy to build consumer engagement and maximize ratings and revenue potential.
Kevin Cassidy, President and Founder of Strategic Radio Solutions, “We are excited about our rapid growth both in and outside of radio. Our new name reflects the work our team is doing across multiple media and entertainment channels and is part of the evolutionary process within the media landscape. As the audio, video and entertainment landscape continues to evolve, it is critical that as a strategic partner to leading media companies, we bring the tools that provide 360-degree solutions for multi-platform engagement. The name change is done to better reflect our own evolution to provide strategic insights for digital, TV, and entertainment to complement what is already offered in our Radio Solutions’ platform of services.”
