The new product is called GoCart. It’s a mobile e-commerce tool designed to help radio
stations convert trade from local advertisers into new revenue.
Stations, for example, could load a $10 coupon for a local restaurant they received on trade, sell it directly to the listener and bank the money.
The RAB is making it very easy for stations to incorporate the product, especially on mobile devices, which is great news because that’s where everyone lives these days, with their smartphone practically 24/7.
For a demo of the product from the RAB’s Dave Casper GO HERE.
