All in, Pandora generated $392.6 million in the fourth quarter of 2016, which includes the $313 million in ad revenue, $60 million in subscriptions and other revenue, and $19.4 million in ticket service revenue. The advertising revenue was up 16% over the fourth quarter of 2015. Local advertising revenue accounted for 27% of total ad revenue, up 26% year-over-year in Q4.
Here’s what CEO Tim Westergren said about his company’s performance. “We made significant progress in 2016 by driving leverage in our core business while accelerating subscriptions to our paid product. We enter 2017 laser-focused on the growth of our ad-supported business, the launch and growth of our subscription products, and an artist-to-fan platform to drive listener engagement and ticket sales. These three strategic pillars operate in harmony to create mutually reinforcing revenue streams across a large and growing addressable market.”
