Reno Media Group’s Ten Country 97.3 (KOLC) is bringing in Brenden Peach for the wake-up team, and also putting him to work on music scheduling and brand strategy. Peach is joining the Country station as Programming Coordinator and Morning Co-Host.
Peach spent more than five years with Riverbend Media Group in Idaho Falls, most recently as Program Director of Top 40 Z103 (KFTZ). He also served as the group’s Brand Ambassador and earlier hosted afternoons on Active Rock K-Bear 101 (KCVI) and KTHK.
On the air, Peach will co-host The Ten Country Morning Show alongside Cat Bellah. He fills the vacancy left by Robbie Owens, who recently departed the station.
Reno Media Group Vice President of Programming Bill Schulz said, “Brenden is a great talent who understands the unique connection local radio has with its community. His on-air talent makes him the perfect fit to carry the torch forward alongside Cat. We’re proud to welcome him to the Reno Media Group family.”
Reno Media Group Vice President Kara Brown stated, “Finding someone who can effortlessly balance the technical demands of programming coordination with the high energy required for a major morning show with a passion for community involvement, is rare. Brenden brings new skills to us with modern ways of branding that should set us even further apart from our competition. We are excited for our listeners to get to know him and to see where he takes the station.”
