
Cumulus Media has bumped Mike Sheffield up from Programming Ops Manager in Erie to Program Director of Buffalo’s 97 Rock (WGRF) and Erie’s Z102.3 (WQHZ) while he keeps his existing duties across the Erie cluster’s Country, AC, and HD2 formats.
Sheffield joined Cumulus Media in July 2006 from iHeartMedia/Clear Channel Communications. Sheffield will continue to program Erie Country 97.9 (WXTA), Classy 100 (WXKC), and The Touch 104.3 (WXKC-HD2).
Cumulus Media Regional Vice President Ron Giovanniello said, “Mike’s promotion is a true testament to his focus, hard work, problem-solving mindset, and dedication to our team’s shared goals. Mike is very deserving, and we are always thrilled to be able to promote from within. A promotion just doesn’t reward past success, but it also unlocks new potential, and we are excited for Mike’s contributions in his new role.”
Sheffield said, “I am truly excited about this new opportunity and deeply honored to lead and work alongside such a talented team at the Mighty 97 Rock and Cumulus Buffalo, while expanding my programming role in Erie to include Z102.3. I look forward to building on these stations’ strong legacy and contributing to their continued success.”








