One of YouTube’s earliest breakout comedy brands is expanding its audio business. Smosh has tapped Audacy to handle sales and distribution across its podcast slate, starting October 1, in a partnership aimed at growing the creator company’s advertising reach.
Under the new agreement, Audacy will oversee sales and distribution for Smosh Mouth, Smosh Reads Reddit Stories, Assumptions, and URL.
Smosh CEO Alessandra Catanese said, “Smosh’s podcasts are a core piece of our broader content strategy and an important way for us to connect with our growing audience. As we continue to invest in this part of our business, Audacy brings unmatched advertising and distribution. Partnering with them also enhances our ability to bring larger, more creatively ambitious projects to life.”
Audacy Head of Podcasts Leah Reis-Dennis said, “Smosh didn’t just break out as a brand on YouTube – they helped write the playbook for what creator-led entertainment could become. They’ve built an extraordinary, deeply engaged community over the last 20 years by both evolving their content and staying true to what their audience loves. Bringing Smosh into the Audacy network is a significant opportunity for us to expand our video capabilities, give advertisers access to one of the most influential creator brands in the space, and help Smosh continue to grow across audio, video, and beyond.”
