For the third consecutive year, Cumulus Media Memphis’ 98.1 The Max (WXMX) closed its annual Ronald McDonald House radiothon with more than a million dollars raised for housing, meals, and support for families across the station’s on-air and digital platforms.
By the end of the single-day event, $1,143,524 was collected, breaking the station’s previous record.
98.1 The Max Program Director Danni Bruns stated, “This incredible $1.1 million milestone belongs to our listeners, our team, and our entire community. We’re grateful for everyone who came together to support this important cause.”
Cumulus Memphis Market Manager Morgan Bohannon said, “It’s a pleasure to work with a high-performing team, driven to success with an exceptionally passionate audience…Amazing accomplishment by both our team and our community.”
Make sure your station’s charitable holiday actions are added to Radio Ink’s Season of Giving Tally. Send updates, totals, and press releases on every donation drive, benefit concert, radiothon, and fundraising effort to Radio Ink Editor-in-Chief Cameron Coats.
To see every story and contribution from this year’s Tally, click here. Subscribe to Radio Ink‘s daily headlines email for Tally updates as they come in.
