Cumulus Media Syracuse’s 93Q (WNTQ) raised $10,442.34 for the American Cancer Society in October through its Taking Shots at Breast Cancer campaign. The campaign was led and organized by Rick Roberts, who programs 93Q and The Score 1260 (WSKO-AM) and hosts afternoons on 93Q.
Roberts started Taking Shots at Breast Cancer in 2020 on Facebook Live, where he shot 10 shots from 25 feet in his driveway. Each made shot earned $10.00 from that day’s sponsor.
His efforts join Z93’s Men Wear Pink effort in Saginaw and Hubbard Chicago’s Men of the Mix fundraiser in radio’s Season of Giving fundraising for the American Cancer Society.
Roberts stated, “Taking Shots at Breast Cancer has never been about making baskets. It’s about bringing people together to support families facing one of life’s toughest challenges. Every school visit, every donation, every shot taken helped raise awareness and support the fight against breast cancer right here in Central New York. I couldn’t be prouder of what we’ve accomplished together.”
To see every story and contribution from this year’s Radio Ink Season of Giving Tally, click here.
Stations and on-air personalities are invited to send updates, totals, and press releases on every donation drive, benefit concert, radiothon, and fundraising effort to Radio Ink Editor-in-Chief Cameron Coats at [email protected]. Cash and non-cash totals both count.
Subscribe to Radio Ink’s daily headlines email for Tally updates as they come in.
