Wednesday, November 4. The votes are cast, the signs come down, the campaigning is over. The political ad spend spigot goes from a full flood to a trickle to nothing at all. The midterm dollars that carried so much of 2026’s revenue are gone.
All stations will lose the extra cash infusion. You know it’s coming. You can’t stop it. You can either drive right off the cliff and keep your fingers crossed that it all works out on the way down, or you can start building your own bridge to success at Forecast 2027.
“Economic Outlook: Broadcast Revenue Trends for 2027″ will feature a panel of the industry’s top revenue leaders breaking down exactly where growth is coming from and what stations and station groups need to do to capture it. Learn about infrastructure like AI-driven targeting that makes every buy smarter, data-informed selling that proves value before the pitch even starts, and digital and Connected TV platforms that turn a single line item into three revenue streams.
Cox Media Group VP/Local Revenue & Client Growth Danny Bortnick, Hearst Television VP/Revenue Joe Fortunato, BIA Advisory Services VP/Forecasting and Data Analysis Senan Mele, and WPP Media NA Executive Director of Channel Solutions Jen Soch will lay out the strategic considerations for sustaining revenue growth in the year ahead, moderated by Audacy Infinity Networks Senior Revenue Leader Jeanne-Marie Condo-Bucknell.
And that’s only one session in a day built entirely around this kind of forward-looking intelligence. Attendees will also learn from:
- Marketer and best-selling author Larry Bailin keynote on digital disruption with “The Future Belongs to Those that Can Hear It Coming.”
- “Broadcast on the Docket: Power, Policy, and Pressure in Washington,” a panel on how Washington’s broadcast decisions get made, moderated by Frank Montero with Nic Anderson, Joe Di Scipio, and Rick Kaplan.
- “Converged Broadcast: The Cross-Media Radio, TV, and AI Playbook,” a panel on braiding newsrooms, sales, and AI into one operation, moderated by Heidi Raphael with Caroline Beasley, Tanya Vea, Phil Brooks, and Brock Berry.
- Lifetime Leadership Awards honoring Harvey Nagler and Valari Dobson Staab, presented jointly by Radio Ink and RBR+TVBR.
- A Broadcast Leadership cocktail hour honoring Radio Ink‘s 40 Most Powerful People in Radio and RBR+TVBR‘s Top Broadcast Television Leaders.
Join us at Forecast 2027, set for November 12 at the Harvard Club of New York City. Forecast limits seating to keep the room intimate so you can network with the industry’s top players. Reserve your seat today.
[Button: Yes, Hold My Seat Now]
About Forecast
Now in its 24th year, Forecast is the broadcast industry’s premier leadership conference, bringing together the station owners, CFOs, group executives, and Wall Street analysts for a full day of invaluable data-driven sessions on the business of radio and television.
