MEGA 97.1 Premiers In Tucson

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iHeart has flipped a Tucson ‘Hot AC” station to ‘Latino Hits’. KMMA-FM has been rebranded to “MEGA 97.1.”

“Our decision to launch MEGA 97.1 is a recognition of the importance and vitality of Tucson’s Hispanic community, which accounts for over 45% of our population,” said Steve Earnhart, Southwest Area President. “We’re thrilled to be welcoming back Suzette Rodriguez, as she is well known in the community and previously on-air with our radio stations.”

“We are delighted to announce the launch of MEGA 97.1. Tucson is a cultural melting pot with a rich and storied history rooted in Mexican and Spanish heritage,” said PJ Gonzalez, SVP Programming iHeartLatino. “Those distinct influences can now be found almost anywhere in the market. Now, there is a station for Latinos that embodies the distinct Tucson flavor.”

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