Industry Experts Michael Doyle and Erica Farber will be part of day one of the Radio Masters Sales Summit. The excitement is mounting as we continue the countdown to the Radio Masters Sales Summit! You do not want to miss joining your colleagues at THE event of the season.
Highlighting Day One are sessions by Michael Doyle, the “MD” at MD Media Sales, and RAB President and CEO Erica Farber. Seats are limited to hear from these industry professionals — register by Monday and save!
Michael Doyle brings his expertise of 40 years as a radio salesperson, sales manager, general manager, and executive to the Day One session “What is Prospecting in 2022?” Retiring from Entercom (now Audacy) in 2021, Doyle has now opened his consulting business. He promises you will leave his session with new tools, tactics, and a framework for researching a prospect, positioning your value to the prospect, asking for a meeting, and contracting for next steps.
Michael will even a pick a few attendees out of the audience to apply these principles to your business opportunities! Don’t miss out — register today for this interactive session!
As president and CEO of the Radio Advertising Bureau, Erica Farber leads radio’s advocacy efforts by helping to drive business, grow advertising revenue, and communicate radio’s digital transition. Bringing her expertise to the Radio Sales Master Summit, Erica has put together a panel of top sellers and managers to fill us in on how they superserve their local and national clients alike. They will discuss how to leverage radio’s assets to provide effective ROI and an unparalleled connection to consumers and you’ll walk away with tips and ideas that can help your clients thrive. Joining Farber in the “Radio Works for Advertisers” session are Radio Wayne finalists Alysa DiSanto and Tim Kolling, and Medallas de Cortez DOS winner Carolina Patino.
