vCreative has hired Drew Cain as Senior Vice President of Technology. Cain joins vCreative to oversee vCreative’s product development team, platform operations, security and IT, and will report directly to CEO Susie Hedrick.
Most recently, Cain worked at Simpli.fi, helping to design, code and deploy products that optimized workflow and provided omnichannel programmatic advertising solutions across CTV, audio, mobile, display, and other media types.
“vCreative is on a tremendous growth trajectory, adding new services and more value for our customers at a rapid pace,” says vCreative CEO Susie Hedrick. “Drew is a proven technology leader who has demonstrated how important the overlap of technology and business enablement can be. It’s his blend of digital experience, vision, innovation, and trusted leadership that made him the perfect candidate for the role.”
“I am thrilled to join vCreative during this exciting period of growth and change in the industry. As advertising spend continues to transition from linear to digital, we will work together to accelerate the delivery of new products, features, and integrations with a focus on enabling the ongoing future success of our customers. vCreative has a fantastic reputation as a trusted partner to the media industry and I look forward to being part of such an incredible team.”
