Radio ad veterans and founders of Oink Ink, Jim and Dan Price; have launched Price Brothers, a digital audio creative agency. The brothers say digital consumption is different so creative should be different.
“Digital audio technology exploded so quickly that it outpaced creative. That’s where we saw an opportunity,” said Dan Price, co-founder of Price Brothers. “While the tech guys are developing new platforms and vehicles to support ads, we wanted to get out in front and put energy into making great creative to make the most of that technology.”
According to Price, he and his brother basically approach digital audio in the same way that have with Oink Ink, but the difference with Price Brothers is that they are now calling on a new range of resources and using new methods to offers creative services for advertising platforms that many brands have not yet discovered.
