ViacomCBS is expanding its’ podcast footprint. More than 20 podcasts covering comedy, news, true crime, sports, kids, entertainment, and music; will premiere in 2021.
“ViacomCBS is thrilled to return to the Podcast Upfront following a year of remarkable momentum and growth in the digital audio space,” said Steve Raizes, SVP, ViacomCBS Podcasts. “Honoring the quality and value of the company’s world-renowned content, this enhanced podcast slate will offer an organic pipeline for advertising partners to reach diverse audiences in a premium environment at scale.”
ViacomCBS also has a new and expanded partnership with iHeartMedia, where Nickelodeon will exclusively create podcasts from two of the brand’s most cherished franchises: Avatar: The Last Airbender/The Legend of Korra and SpongeBob SquarePants. Additionally, ViacomCBS is working with BET to develop podcasts from leading Black creators reflecting the relevance, influence, and popularity of Black culture.