Sports Betting Network VSiN is expanding its relationship with iHeartMedia. As part of the deal, VSiN will move its dedicated streaming radio station to iHeartRadio. iHeart will also distribute VSiN’s podcasts and the two companies plan to develop new sports betting podcasts together.
“We’re thrilled to build on the success we’ve had with iHeart on the podcasting and betcasting front to announce an expanded partnership that will help us offer a better product to a broader audience for free,” said Brian Musburger, founder and CEO of VSiN. “We believe that removing the subscription hurdle on audio platforms will launch the critical next chapter for us on a technologically ubiquitous platform and set us up for 24/7 live programming in the very near term. This not only allows VSiN to get to more listeners on more devices but also to capture more advertising revenue as legalized sports betting continues its rapid spread across the U.S.”
“VSiN is at the forefront of the sports betting industry, delivering the most credible content in the industry since it launched in 2017,” said Darren Davis, President of iHeartRadio and iHeartMedia Network Groups. “iHeartRadio is the ideal platform to enable this team to reach an even larger audience, and to educate and entertain more sports fans on the betting industry.”
