State Farm and iHeartMedia are working together to bring communities together through music. The iHeartRadio Living Room Concert Series is a weekly performance series with the goal of bringing Americans together in the comfort and safety of their living rooms for performances by some of the biggest artists in music.
The eight week series, that kicks off April 29, will honor essential workers and a donation will be made to a featured charitable organization for each episode. Each program will include a call-to-action encouraging the audience to donate.
“The living room has become the new stage. Until our live music events return, this is a way for millions of fans to stay connected to their favorite artists, while staying safe at home,” said John Sykes President of Entertainment Enterprises for iHeartMedia.
“This crisis had the potential to separate us – yet in many ways has brought us together through creativity, innovation and kindness,” said Sue Beigie, Director of Marketing, State Farm. “Together with iHeartRadio, we hope the Living Room concert series brings music fans together through their love of music in comfort of their homes.”
The music event will stream on iHeartRadio’s YouTube Channel and broadcast across iHeartRadio stations nationwide at 7 p.m. local time.
