Connoisseur Bulks Up Digital Business


Jeff Warshaw’s company has expanded its digital business by purchasing assets from digital marketing company Scorpion. The purchase includes the staff, a portfolio of accounts and management platforms. The new operations will be called Ferocious Media.

The assets purchased by Connoisseur are a portion of Scorpion’s 2017 acquisition of Driven Local, a Digital Marketing agency and Google Ads Premier Partner.

Kevin Szypula, who was Driven Local co-founder and most recently Chief Advertising Officer of Scorpion, will join become COO at Ferocious Media.

Warshaw said this was a significant step for his company. “It allows us to bring a crackerjack operating team and hundreds of additional accounts into Connoisseur. We started a digital marketing services company 10 years ago, then merged with Driven Local. We are so happy to welcome Kevin back to the family.”

Ferocious Media provides website design, search engine optimization, search engine marketing, media buying, display, video and audio advertising and social media content..


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