UCP, a division of NBCUniversal Content Studios, has signed a multi-year first-look deal with iHeart. In the deal, UCP has the first right at adapting iHeartRadio original podcasts for television. They also have an option to develop and co-produce original podcasts with iHeart.
UCP President Dawn Olmstead said, “Partnering with iHeart to not only adapt some of their enviable and extensive podcast library to television but also expand the production and reach of UCP Audio originals is a giant leap in our platform building strategy. We look forward to making waves in the podcast space this year and we are very excited to have iHeart joining us on our endeavor.”
Later this year, the studio will unveil their new podcast network, UCP Audio. The new platform’s initial offerings include “The End Up,” a scripted podcast from Sam Esmail’s (“Mr. Robot,” “Homecoming”) Esmail Corp banner and two true-crime podcasts.