Entercom has named Idil Cakim to the newly created role of SVP of Research and Insights. Cakim will lead the company’s business-to-business strategy and audio insights practice.
“Idil’s deep experience across media platforms and complex data sets will greatly enrich our ability to deliver actionable insights and even more powerful audio strategies to our clients,” said Paul Suchman, Chief Marketing Officer, Entercom, to whom Cakim will report.
Cakim joins Entercom from Nielsen, where she most recently served as VP of Media Analytics Consulting. Previous experience includes VP of Client Development for NM Incite, and SVP of Interactive Media for Golin Harris International.
Cakim is the author of the book Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers.
