The 25-year radio veteran is the new Program Director for Dallas/Fort Worth Country stations KPLX/99.5 The Wolf and KSCS/New Country 96.3. Preston was most recently SVP of Programming, iHeartMedia Baltimore, and PD for the group’s Country station WPOC and Adult Hits WQSR/102.7 JACK-FM. Prior to that, he was PD of Entercom Country station KKWF/100.7 The Wolf and Rhythmic AC station KHTP/Hot 103.7 in Seattle. Previously, he was a senior programmer with CBS Radio in San Francisco and Seattle, and served at ABC Radio’s WPLJ in New York.
“These two country brands, each in their own distinctive way, have captured the hearts of DFW country music fans. We believe Mike Preston is the right person to lead our talented teams into the future,” said Dan Bennett, Regional Vice President, Cumulus Dallas-Houston. “Mike has had big success in his career as a creative PD who knows how to coach big-time talent. We can’t wait to have him in Dallas to further ignite two of the most listened-to Country stations in America.”