KSIL-FM in El Paso flips from Regional Mexican to the LATIN X format which is aimed at including all Latinos and Latinas, according to Operations Manager Jesse Rios.
Rios tells Radio Ink, “This station is for the bilingual, bi-cultural, assimilated Latinos and Latinas born and raised in the US from Mexican/Central American descent.”
And what exactly is that, the world asks?
J Balvin followed by a narcocorrido followed by Maroon 5?
Can’t wait to hear it.
Another thing – LatinX is a marketing term that no actual Latino would use to describe themselves because … well, a marketing nomenclature