Radio Jocks Show Crossover Appeal

0 is reporting that Justin, Scott and Spiegel Shouldn’t Be On TV, a half-hour TV show featuring Baltimore’s top-rated radio morning show Justin, Scott and Spiegel from WIYY-FM (98 Rock) returned this past weekend immediately following Saturday Night Live on WBAL-TV. Both WBAL and WIYY-FM are owned by Hearst, which also owns news/talk WBAL-AM.

“Season one of Justin, Scott and Spiegel Shouldn’t Be on TV delivered market-leading ratings in the adults 25-54 demographic, retaining 78% of the Saturday Night Live lead-in,” said Dan Joerres, WBAL’s GM. “I am confident that season two of the JSS Show will deliver equally impressive results as their listener base has responded so favorably. We are thrilled to continue this natural extension of our partnership with sister station 98 Rock.”

John Baldwin, WBAL’s Creative Services Director said: “We are always looking for crossover opportunities between television and our two sister radio stations. We have a great deal in common, and have been successful in partnering in an ever-increasing number and array of projects. We often complement each other’s efforts.”


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