On the SiriusXM earnings call, Tuesday, CFO David Frear reported that 17 million automobiles were sold in 2019, down from 17.2 million in 2018. He also said the SiriusXM penetration rate in those vehicles was 72% in 2019. The company expects penetration to be 80% in 2020.
There are 126 million cars on the road today according to Freer, and SiriusXM is installed in 45% of that total.
Overall, SiriusXM reported it now has nearly 30 million self-paying subscribers after adding 1.1 million net new subscribers in 2019. Total net subscriber additions were 870,000, resulting in more than 34.9 million total SiriusXM subscribers at the end of the year.
