Vicks Back At Number One


Vicks has made its way back to the top of the Media Monitors list of radio’s leading national advertisers, up from second, after yielding the peak position to Progressive for two weeks. The pharma company ran 54,397 ads last week as Progressive slipped to second with 52,178 ads. GEICO stayed well in the picture running 41,154 spots, followed by Seriously (36,815), and The Home Depot (35,973). Sprint entered the Top 10 list at number eight by running 27,632 ads nationally.


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