Hispanic afternoon-drive comedy program Erazno y La Chokolata, which is heard on 77 radio stations in 50 markets, has entered into an exclusive ad and affiliate sales representation deal with Gen Media Partners. Gen Media will manage affiliate sales through its GLR Radio Network and ad sales through its Sun Broadcast Group.
“Erazno is one of the most versatile and talented personalities on radio, attracting younger audiences to the Regional/Mexican formats,” said Jimmy Perez, Vice President of Affiliate Relations and Programming for GLR Radio Network. “I’m excited to bring the highly entertaining content from Erazno y La Chokolata to more Hispanic radio stations across the country.”
Erazno is a masked entertainer known for his ability to improvise and create live, on-the-spot fun.