Morning show host Mercedes Martinez and programmer Charese Frugé have joined forces to form MC Media, a multi-purpose consulting company servicing both the talent and programming sides of radio, with an emphasis on female clients.
The two Nevada Broadcast Hall of Fame members share over 20 years of experience. Martinez has spent most of those years in Las Vegas, while Frugé has programmed in Los Angeles, San Francisco, San Diego, Houston, Denver, and Las Vegas. MC Media covers multiple formats including CHR, Rhythm, AC, Adult Top 40, Alternative, Country, Classic Hits, and Sports.
“We have a lot of experience between the two of us,” said Martinez. “And while we want to help all talent, we are taking a special interest in female talent that may feel like they are not getting the advice and coaching they need.”
“I’m excited about the fresh new approach we have on the business as it continues to broaden, expand, and become more inclusive,” said Frugé. “It’s the opportunity for talent and programmers, both new and seasoned, to get something different from the norm that we know from experience is successful.”
MC Media will provide services like air-check sessions, expansion of the brand on-air as well as in person, at events and on social media, career advice and negotiation, music and programming philosophy, deep dive branding, and a “Programmer’s Guide to Selling the Station” for both the on-air talent and sales teams. With increased consolidation, MC Media plans to offer companies seasoned music schedulers to curate and schedule playlists and music logs.
