NRG Media in Omaha has flipped KOOO-FM 101.9 The Keg from Classic Rock to Adult Hits. The company is making the change after adding longtime programmer Jay Michaels.
“The NEW 101.9 KEG” will add a morning show to round out the on-air lineup. Matt Tompkins, formerly of sister station SWEET 98.5, will host the show.
In addition to being the Program Director for SWEET 98.5 and POWER 106.9, Michaels will pick up the duties of PD for The KEG. The station’s new positioning statement will be “#1 for Variety” and will feature core artists like Bon Jovi, Madonna, Queen, Journey, and George Michael.
NRG Media Market Manager Mark Shecterle said, “I am beyond excited to have Jay leading the charge from the programming and music side, while veteran on-air talent Matt Tompkins will kick off the day with a fun, new, and entertaining morning show on The NEW 101.9 The KEG.”