The tech habits of radio listeners is a topic area of no little import these days. With that in mind, Jacobs Media is hosting a free webinar on the insights gained through its Techsurvey over the past 15 years. Techsurvey is conducted by Jacobs every winter to gain insights into how radio listeners use technologies, gadgets, and platforms to consume media.
The webinar, hosted by Jacobs Media’s President, Fred Jacobs, will take place on Tuesday, December 17 at 2:00 p.m. ET / 11:00 a.m. PT. It will examine how Techsurvey has measured how key media trends have evolved over time, including:
• How radio listening habits are evolving
• How devices like the smartphone and the connected car have impacted radio listening
• How new audio outlets, including streaming music services and podcasting, have affected listeners
• How social media has impacted radio stations
• About the rise of smart speakers like Amazon’s Alexa, Google Home, and Apple HomePod
• The impact of on-demand entertainment options like podcasts, Netflix, Hulu, and YouTube TV
• Why so many people are still enjoying radio despite all the new technology
• The growth of “hearables” – headphones, earbuds, and Bluetooth listening devices
