Digital products and artificial intelligence company Clip Interactive, founded in 2012 in Boulder, CO, is rebranding as Auddia.
Auddia CEO Michael Lawless explained, “As our vision and purpose has slowly evolved, we felt it was important to update the look and feel of our brand. While ‘interactive’ digital content tied to audio content is still central to our core business, we’ve been developing new technologies and consumer-facing audio products. We’ll be aiming in new directions as we head into 2020, and a consumer-friendly name change was warranted.”
