Pittsburgh Community Broadcasting Corporation, has announced the appointment of Elsa A. Heffernan as their new Director, Sponsorship Sales.
“We are delighted to have Elsa join our team,” said John Sutton, VP of Audiences and Revenue at PCB. “She’s the right person at the right time as we look to increase corporate support in service of our mission to provide Pittsburgh with NPR, WESA, and WYEP programming.”
Heffernan joins PCB from Niche.com, where she was Director of Partnerships. Prior to her work at Niche.com, she served as a Partnerships Associate at TripAdvisor.
Additionally, Heffernan spent three years working for the U.S. Department of Justice, building partnerships with universities and Native American tribes to build a program that trained and employed Native American students to work in helping their communities gain access to compensation.