Music and media vet Alex Luke has been named SVP, Digital Content for both SiriusXM and Pandora. Luke has managed programming, editorial, and artist relations at Napster, Apple, and most recently Amazon.
“Alex is an expert in shaping the digital content experience for listeners, and we are excited to have him join us as we continue to advance and evolve how we create and present content for our listeners across our digital platforms,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer, to whom Luke will report.
Luke’s career in the music business began in terrestrial radio as an on-air talent in Dallas. He later programmed stations in St. Louis and Chicago, and served as EVP of A&R at EMI Music.
His digital programming experience spans two decades and includes stints as VP of Music Programming and Label Relations at Napster, Director of Music Programming and Label Relations globally at Apple, and Global Head of Programming and Content Strategy at Amazon Music.