The National Association of Broadcasters Leadership Foundation has announced the inaugural class of the Media Sales Academy. The curriculum was developed with the Radio Advertising Bureau and the Television Bureau of Advertising.
The redesigned year-long program, previously known as the Media Sales Institute, brings entry-level sales talent to the broadcast industry by providing college upperclassmen the tools, resources, and connections needed to launch a media career and stay ahead of the competition. Participation is free for college-level sophomores, juniors and seniors.
“We have made significant enhancements to this important program, such as incorporating both online and in-person sessions,” said Michelle Duke, President of the NAB Leadership Foundation. “Together with our partners, we designed the Media Sales Academy to fully engage students and broadcasters throughout the education and recruitment process.”
“Recruiting new talent to broadcast radio sales is a priority for radio,” said RAB President and CEO Erica Farber. “RAB is squarely focused on training and retaining the next generation of radio professionals. Our partnership with the Media Sales Academy enables us to do so in a unified voice and showcase the vast opportunity a career in radio sales affords young people.”
The Leadership Foundation is currently accepting mentor applications for the 2019-2020 Media Sales Academy class. Industry leaders with a diverse career background are encouraged to contact Program Coordinator Paloma Johnson-Walker.
