Bello assumes the position at iHeartMedia and will report to Alan Korowitz, EVP of National Platforms, and be based in NYC. Bello brings 15 years of multicultural media experience to her new role. She began her sales career at Telemundo Network, then, after almost eight years there, she joined Hulu’s Latino division as an account executive rising to National Sales Manager. Bello most recently worked at Google, where she focused on multicultural strategy and sales for YouTube advertisers. Bello immigrated to the U.S. from the Dominican Republic at age 11.
“It’s a critical time for audio and media companies, with people having a variety of platforms vying for their attention,” said Korowitz. “This is especially true for multicultural audiences. [iHeart] reaches more Hispanic and African-American audiences than any other company… That’s why we’re so excited to have someone with Yesenia’s background and expertise spearheading our multicultural sales efforts.”