Border Media owner Ricki Lee is taking one of his recently purchased stations, in Saratoga Springs, NY, and flipping the entire day back to local programming. Lee tells The Saratogian, “that’s what we do.” “Our plan was to create a super, locally focused Saratoga Springs radio station.” Read The Saratogian profile HERE.
Going local is to be commended.
The danger lies that, in the process, a station also runs the risk of going “yokel”.
I’ve had the chance to work with Ricki on several projects over the years and his commitment to making a positive listener’s experience has always been paramount. Best of luck to you Ricki!