Cumulus has flipped Country 97.9 KQFC in Boise to Soft AC Magic 97.9 “playing a wide variety of music for adults from the past five decades.”
Lisa Adams has been recruited as the new PD. This marks a return to Boise for Adams, a veteran programmer with more than 25 years’ experience. Adams was previously Ops Manager/PD for Townsquare Media’s Boise radio stations. She was most recently PD for Hubbard Radio’s KNUC-FM in Seattle and also programmed other Seattle stations, including KLCK-FM, KQMV-FM and KYPT-FM. Adams was also PD for KXJM-FM in Portland.
Don Morin, Regional Vice President/Market Manager, Cumulus Boise, said: “We are so fortunate to launch a new format with a veteran programmer like Lisa at the helm. Her experience and knowledge of the market and format puts us in the position to win right out of the gate.”
