“Super Listeners” Shed Light On Advertising’s Effectiveness


In the podcasting world, “Super Listeners” those people who listen to podcasts weekly for at least five hours. These are the people most likely to hear podcasting ads and to really have an opinion about them.

PodcastOne and Edison Research have produced the first Super Listeners study to gauge consumer opinions on podcast advertising. These Super Listeners are exposed to more messages and ads than the average listener, and thus can serve as a kind of “early warning system” on the impact of advertising on podcasting.

The full results of the study will be revealed on a free webinar with Edison’s Tom Webster and PodcastOne CEO Peter Morris on Tuesday, Oct 22, at 2 p.m. Eastern.

Register HERE to join the webinar.


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