SiriusXM has recruited marketing executive Denise Karkos to be its new Chief Marketing Officer. She will report to Jennifer Witz, SiriusXM’s President, Sales, Marketing and Operations.
Karkos joins SiriusXM from TD Ameritrade, where she was Chief Marketing Officer. She was named 2019 CMO of the Year by Ad Age and was honored with a Brand Genius Award by Adweek. Prior to her 13 years at TD Ameritrade and TD Bank, she held a number of roles with agencies, including Digitas and Hill Holiday where she ran media planning and buying.
“Denise is exceptionally innovative and forward-thinking and we are very pleased and excited that she will be leading our marketing efforts as we continue to grow the SiriusXM and Pandora brands,” said Jennifer Witz. “She and her team will execute a cohesive marketing strategy to drive brand relevance and consideration through to customer conversion, with a deep focus on digital, social, and mobile marketing.”