Digital audio advertising company DAX and Urban One have entered into a long-term partnership. DAX will be Urban One’s exclusive sales representative across general market network radio streaming and programmatic streaming advertisements under the agreement.
Josh Rahmani, Radio One/Reach Media’s SVP of National & Network Sales, said: “We always want to make sure our advertisers have the best and most effective means to reach our loyal and culturally impactful audience. This partnership immediately allows that to happen by opening up our broadcast streaming audio properties and its listeners to the wide array of advertisers already working with DAX.”