Affiliate research tool ARC Software, developed by Reatro Ventures, has launched a new affiliate valuation plugin called ARConomicsTM. This tool uses station performance data along with an affiliated product’s inventory and daypart parameters to automatically update and track a station’s monetary value over an 18 month period.
Jason Bailey, Founder of Reatro Ventures, said, “Now clients can see the real monetary value of a radio station based on the combined station activity and market performance.”
ARConomicsTM is available to all ARC users available immediately and can be found in the Affiliated Products section of the software.
